Dress for the Career You Want, Not the One You Have!


By: Dr. R. Kay Green

                              Dress for the Career You Want, Not the One You Have


If you want the career you don’t have, you must dress for that career. Dressing for the career you want (and not the one you have) isn’t a matter of just putting on new clothes. Rather, it’s a matter of internalizing your goals and dreams. When you internalize something, it means that you believe in it absolutely and pursue it relentlessly. Internalizing and making personal your goals, starts and ends with dressing for the career you want. That means dressing, talking, behaving and crafting a resume’ and brand image consistent with your ultimate aspirations. In essence, you have to be the whole package if you’re going to get where you want to go.




Living and dressing for the career you want is so important because success requires that everything about what you’re doing be consistent and reflective of your authentic-self and your aspirations. So much of the time, the way you’re presenting yourself is what matters most. If you want to be an entrepreneur, you have to align the way you look with that concept. If you want to be a doctor, the first step is to put your physical appearance and your mindset in line with that goal. When you dress for the career you want, you embody everything about that particular career. You internalize it. Instead of dreaming about maybe becoming something or someone one day, you literally become what you are destined to become. When you truly aspire to do something, it’s not just a want; it’s a belief.


So now that we’ve established the power of truly internalizing, living and dressing the part of what you hope to become, let’s consider a few strategies for how to make it happen.


1. Repeat your dreams to yourself.
Remember those studying strategies? Whatever worked for you when you were studying for finals, that’s what will work for you when it comes time to internalize your dreams. Don’t just memorize the thought; absorb it and make it a part of you.

 2. Read, read, read.

Conduct as much research as possible about the career you want or the business you want to start. Read about your desired career as often as you can. Thanks to the Internet, there is no shortage of information on any given career or business path.

3. Go to seminars.

At a seminar, you learn new things, get new insights, develop new ideas and, more importantly, you meet new people. Many of these people are serving in the career or market of your dreams. Meeting them — actually looking them in the eye, shaking their hand and making a personal connection — is one of the surest ways to determine how to get to your dream.

4. Discuss your dreams.
Sometimes the one thing that separates the dreamers from the doers is accountability. And for many people, accountability only comes from sharing the dream with other people. Knowing that there are other people thinking about your goals and counting on you to succeed is often a tremendously motivating factor.





5. Dress for your dreams.

Always use the industry as a gauge. Remember, we want authenticity, not carbon copies. Use the people in your desired career field as a template, not as the final word. Your style and your preferences matter greatly. Be sure to incorporate them in your manner of dressing for the part. The ultimate goal is to be creative and be yourself while also maintaining a level of respect and believability.

6. Take action.

Don’t just say that this is what you want to do. Put the wheels in motion. Too often, people share wonderful ideas about what they want to do, but fail to implement the necessary steps to do so.

7. Find a mentor.

The best and most powerful way to internalize your dreams is to interact consistently with someone who lives them. Mentors are so critical in any industry. They are the people in the best position to tell you what actually works when it comes to planning your rise toward your goal. They can help you internalize what you need to internalize because they are literally living their dream.

8. Volunteer wherever possible.

The thing that separates the doers from the dreamers is a matter of who is willing to work for free. Take internships. Volunteer for efforts related to the company or career you want to pursue. Do whatever it takes to experience what it is like to work in the career you want.

With competition for every industry as fierce as it has become, those who internalize will be the ones to succeed. The results will come to pass in your career, as well. You will get more callbacks from hiring companies, prospects and customers. You will be recruited for the career of your dreams, rather than having to apply. You will begin to get feedback from everyone you work with. In the end, people will look at you differently. This won’t be simply because you have begun to dress for the role you want. It will be because you have become the person you want to be.


Photos above Courtesy of: 123rf.com, blackenterprise.com, and ltbusinesssolutions.com


Dr. R. Kay Green is the CEO/President of RKG Marketing Solutions. She earned a Doctorate of Business Administration in Marketing, and has completed PhD coursework in Leadership and Organization Change. She also holds a Master of Business Administration in Marketing and Management, a Bachelor of Business Administration in Marketing, and an Associate of Arts in Marketing Management. She is affiliated with several prestigious universities and has instructed over 350 courses online. Dr. Green is currently featured on Huffington Post, Black Enterprise, Black News, The Network Journal, Business Review USA, Digital Journal, College View, Business New Hampshire Magazine, Bay State Banner, Reader’s Circle, North Dallas Gazette, Harlem News, Top News Today, One News Page, NE Informer, Women in Business PR News, Consumer News Today, Women PR News, San Francisco Chronicle, Houston Chronicle, Chicago Daily Herald, The Miami Herald, Book News Articles, Great Women Speakers, Great African-American Speakers, Marketing Experts, Black Experts, Guru.com and Savor the Success. She has received honorary distinction in the Who’s Who among Academics and Professionals and Who’s Who among Executives and Professionals, and is the recipient of various faculty awards, including the coveted Provost Circle Award and the Top Faculty Recognition designation.


On the Career Path: Building a Great Resume


On the Career Path:  Building a Great Resume

by: Laz Watkins


Resumes are meant to give any potential employer a clear and to the point snapshot of your ability to do the job-and nothing more. It is also part of the first impression that any potential employer will get about you, so you want to make sure you put your best foot forward.   Below are some of the dos and don’ts that you should pay attention to when preparing a resume for a job.


  • Put your jobs in reverse chronological order. Your last/current relevant job goes first. (You can choose to leave off an irrelevant, short term job.)
  • Move your education to the end of the page. I know you’re proud of your school, but unless you’re a new grad, your degree in Economics and minor in Sociology should go after your work experience.
  • Turn accomplishments into numbers. Some departments have 1 person, and some have 350. Quantify yours. “Managed a department of 12 analysts” is a lot stronger than “Managed a department.” Did you have budget responsibilities? “Managed a $2.3 Million budget” is very different from “Managed a $75,000 budget.” How many clients did you juggle? 1, 2, 25? Quantify.
  • Identify your strengths. What skills keep popping up in job after job? Those are your strongest assets. Make sure to highlight them in your resume by placing them directly under the job title.
  • Write out your description of each skill/accomplishment. People typically agonize over this stage. Should they write full sentences? Use bullet points? Arrows? Use a period at the end of each line, or perhaps a semi-colon or nothing? Truly, it doesn’t matter. Just be consistent.
  • Check other examples of great resumes.  If you are having a hard time getting started then look no further than the internet to garner ideas on how to start.  There are many examples of great resumes online and various formats that you can use to make yours stand out.



  • Write paragraphs. A resume should be scannable. People like white space on resumes. Recruiters want to be able to glance at the resume and get the gist. Blocks of solid text require more attention and too much attention will most likely result in a HR Recruiter passing you by.
  • Make the recruiter guess what your actual job was. Put your titles in bold. Translate strange titles into descriptive ones. For example, if your title was “Community Rock Star,” write: Community Rock Star (Public Relations Specialist).
  • Write a Resume that is a One Size Fits All.   Whenever you try to develop a one-size-fits-all resume to send to all employers, you almost always end up with something employers will toss in the recycle bin. Employers want you to write a resume specifically for them. They expect you to clearly show how and why you fit the position in a specific organization.
  • Write A Bad Objective.  Employers do read your resume objective, but too often they plow through vague pufferies like, “Seeking a challenging position that offers professional growth.” Give employers something specific and, more importantly, something that focuses on their needs as well as your own. Example: “A challenging entry-level marketing position that allows me to contribute my skills and experience in fund-raising for nonprofits.”
  • Create a resume that is Visually Too Busy.   If your resume is wall-to-wall text featuring five different fonts, it will most likely give the employer a headache. So show your resume to several other people before sending it out. Do they find it visually attractive? If what you have is hard on the eyes, revise.
  • Use Action Verbs.  Avoid using phrases like “responsible for.” Instead, use action verbs: “Resolved user questions as part of an IT help desk serving 4,000 students and staff.”
  • Share Too Much Information.  This is very important.  No birthdates, religion, hobbies, weight, social security number, marital status, links to Facebook or personal blogs, children, sexual orientation or life mission statements.
  • Make your resume too long. 1-2 pages are the generally accepted length. Anything longer will likely get overlooked.
  • Forget to proofread. This is probably the biggest mistake made on resumes and it is the one that will get your resume put to the side no matter what your qualifications are.  Get your friend, your neighbor, your mother-in-law (she won’t be afraid to criticize) to look at it. You want them to look for spelling, grammar, and consistency. Does it make sense?

Making The First Impression: Filling Out The Job Application


By: Human Resources Professional Laz Watkins
Have you ever heard the saying, “a first impression is a lasting impression”? Well in the world of work this saying certainly rings true. Any employers first initial impression of you can be seen in how you complete a job application for employment. It is essential to know how to complete an application as well as what to do and not to do when initially applying for employment. This is a quick introduction into the very first introduction you make about yourself.

• First things first, have a resume. Most employers expect to see in conjunction with filling out a job application a resume. A resume is a record of your educational history as well as any previous employment you may have had. As most employers will require that you complete a formal application having a resume is a good reference in helping you to complete an application.

• Second, when completing any job application, legibility is key. As a human resource professional who has seen a lot of applications if I cannot read what you wrote, you will be overlooked. Printing in neat, clear penmanship will allow the employer to correctly assess your eligibility for the job as well as lend itself to that first initial impression. If you have not so good handwriting you might want to try typing it. But you will still have to handwrite your signature at the end. NEVER type your signature!

• Third, do not omit any information asked on the application. Make sure you provide a correct way to reach you should the employer be interested. You would be surprised as to how many people forget to write their number or email or both down. This could lead up to a lost opportunity on your part.

• Fourth, when completing the section on previous work history complete it in full and be accurate in all dates that you were employed. Also, do not leave this blank just because you have a resume. The employer uses the application often to investigate and correlate what you wrote against your resume and of any background check is administered. If I see this left blank I will most likely put that applicant at the bottom of the pile, as we require a completed document. Not good.

• Fifth, make sure you sign and date your application. This ensures that you are asserting that what you have written is correct. Also make sure you always read the fine print at the end BEFORE signing. The fine print usually states that what you have written is true to the best of your knowledge and if there are any questionable or false things written that this could be grounds for further action, which often leads to job offers not being made or taken back after they have been made, if you are not truthful on your application. Very important.

Hopefully this will give you a good start into applying for employment. The next segment coming up will discuss the resume and cover letter and why it is important in the employment process; and what makes a good resume stand out from the rest.

Happy Job hunting!!!!